Production : Let's Start Editing!

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Editing...A time consuming process!

So, luckily we finished filming the same day we started which was advantage. Only two of us were able to go out of the four, Sarah R and I didn't go due to some issues. But again we were lucky that Emma T and Sara S finished the same day. We all decided that Sara S would do the editing since she had the most experience in that field and had the equipment needed. She discussed what she had in mind to us and we all liked the idea. With that, let me give you a quick run down. She wanted the beach scenes to get more attention than the ones with a plain white background. She did this by making the beach scenes look more vibrant by rising the vibrance and warmth and did the opposite for the scenes before eating the doughnut. So when she ate the doughnut those scenes after would look much joyful and fulfilling. Multiple angles were shot that day of filming just incase we needed them. She told us first she choose the shots that looked the best and that would work together. Then removed all the sound from those shots and edited parts of the shots in order to put the Dunkin' logo in. She then found an outro from a years ago, but she showed us and it fit well with the commercial. This is when her quest to find suitable music!


We have talked about the music selections, of course we wanted something more upbeat during the beach scenes and something that is considered "boring" music. We landed on classical music for the "boring" scenes since people usually associate classic music to be "boring" and makes you want to sleep, at least to our generation, that's what classical music is labeled as. She then told us she remembered a song called "Escape" by Rupert Holmes because of a lyric in the song "If you like piña coladas and getting caught in the rain...". She decided this song would be perfect for the beach scenes. She wanted to cut part of the song because she wanted a specific part from the song. She then overlayed the song onto the outro and turned down the volume. For the "boring" music she used Beethoven's Piano Sonata No. 15.So she just overlayed that on the "boring" scenes.

She said after reviewing all the progress she did something didn't feel right so she added a transition. Which was adding a fade-to-white transition between eating the doughnut and after eating the doughnut. She added a couple other transitions, one of them was between the close-up in the beach scene in the long shot, she added a fade transition. These transitions helped the scenes blend together.

She said this is just the beginning of the end and we still have a long way to go. After a couple changes , she would come to us and show the progress she made and took our suggestions in, which we all apricate and we all thank her for the work she has done.

Signing off,
Kay.

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