Research Blog

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So far this is what we have!

Our group agreed to do a Dunkin' Donuts commercial. We watched a variety of examples to get some ideas. The first video example, my group and I watched was created in 1984. It included doughnuts and the Dunkin' logo and uniform. It showed the employee going in and out if his house in different weather conditions before showing the product. With the product, it had a quote "It's worth it". the next example we watched, it started with an animated family of three walking up a hill covered in snow. This transitions into pouring a cup of milk into a foam Dunkin’ cup and adding whipped cream. After the whipped cream was added, it zoomed out to show the cup was hot chocolate with the brand name on it. Then, the commercial cuts to an animated soccer match with a player getting injured in the background. It then shows the coach in front instead of paying attention to a doughnut. After that, a cookie commercial cuts in before ending the Dunkin’ logo. The next commercial we watched began with coffee being poured into a cup with the Dunkin’ logo on it. Then, the video zooms into coffee beans being dropped into the cup before zooming out to show liquid coffee being poured in and coffee beans being spilled on the ground over an orange background. Just like the other commercials, it ends with the actual logo being shown. Across the videos, we noticed certain conventions.

● It will end with the logo being shown.

● They always exhibit at least one product if not multiple.

● They prefer to use different locations to elicit excitement.

● They focus on their coffee and doughnuts.

● Throughout the commercials, they adapt to the trends of the time.

● They like using zooming in and out visuals.

Signing off,

Kay.




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